Tom, our Chief Monkey, holds a deep-rooted passion for the outdoors, and his understanding of outdoor consumer needs is spawned by his love of the outdoors. He is an avid road cyclist, mountain biker, nordic and backcountry skier, and competitive sailor. Tom is an innovator who is constantly coming up with new ideas, including SmartCrossbars™! It is this need to continuously innovate that inspired him to start Wasatch Powder Monkeys (“WPM”). His preferred mode of innovating is through collaboration, so WPM is all about open input from outdoor consumers!